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Mark Ruffalo and Orlando Bloom For Global Green USA, June 4, 2011 Santa Monica

Greening Hollywood TV Mark Ruffalo For GGUSA June 2011

 


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Hollywood’s Green Moguls Take Home Top Awards

James Cameron and wife Suzy speak on EMA Red Carpet at Warner Bros. backlot for Saturday’s Environmental Media Awards, for which Avatar took home top Feature Film Award. Photo courtesy Ann Murray.
Ed Begley Jr. was also honored with top prize at EMA Awards for Life With Ed Tv Series.                                    Photo courtesy Ann Photo Courtesy Ann Murray.

By: Ann Murray

The green carpet rolled out for The Environmental Media Association’s EMA Awards this Saturday at the Warner Bros. movie lot, which was hosted by Olivia Munn and Jason Ritter. The event, which was completely plastic water bottle free, honored environmental films and television series, tackled topics such as alternative fuel sources and even featured a live Native American Dance troupe.

Celebrity guests included the brilliant James Cameron and his beautiful and green conscious wife, Suzy Amis Cameron (famous for her own green fashion choices). They were both on hand when Avatar snagged the night’s award for Feature Film. On the green carpet, Cameron explained the significance of how his film was shot and its overall environmental impact.

“Let’s look at the big picture,” he said. “Avatar was a film that took place in an enormous rain forest. Can’t shoot big battle scenes in a rain forest. It was 100 percent CGI. There were a few people playing multiple roles so the footprint compared to the visual impact was very tiny. But ultimately it’s a multi-hundred million dollar movie, there are a lot of people working on computers, and those computers are absorbing energy. There’s no way you can say this movie was made with one watt of power. But you have to weigh the value of the film with the environmental impact in the public consciousness.” – James Cameron,  on making Avatar

 

Rosario Dawson is all for Greening Hollywood. At EMA Awards Oct. 16th, Warner Bros. lot. Photo courtesy Ann Murray.

Warner Bros. backlot just before EMA Awards Oct. 16, 2010. Photo courtesy Ann Murray.

 

EMA Awards Oct. 16, 2010. Warner Bros. Photo Courtesy Ann Murray.

Other stars gave us the scoop on how their television sets are enviro-friendly and waste-free. Sarah Drew from Grey’s Anatomy took tips from a fellow star on the set: “I was very inspired by Sandra Oh, because she never uses paper products on set,” she told us on the red carpet. “She uses her own mugs that say “Oh” on it, and she has her own plates. I went out and bought a reusable mug that looks like one of those coffee cups. I also bring my water bottle to set every day.”

Katrina Bowden took us inside 30 Rock’s very serious green policies;  “Our show is green, we have done away with all plastic bottles,” she said. “At the beginning of the season we get our own mugs with our names on it, there’s recycling bins everywhere, efficient light bulbs everywhere. The same thing I am doing at home too.”

Native American dancing at EMA Awards, Oct. 16, 2010. Photo courtesy Ann Murray.

Mark Paul Gosselaar, on the other hand, told us it hasn’t always been easy to keep a set’s waste and energy consumption down, but that now being green on set is the norm. “So much so that when they gave my character a car, I asked that they made it a Prius” he told us about his time on ‘Raising the Bar’. “They said “we’ll get you a Prius!” but I don’t think that would have happened years ago.”

 

EMA Awards Silent Auction. Film Production and Eco Travel, a Natural Fit. Photo courtesy Ann Murray.

But if a film or TV series still finds it difficult to keep their carbon footprint in check, they might want to follow green guru Ed Begley Jr.’s guidance. “Contact EMA and get that green checklist for production,” he told us. “It’s simple things like recycling on the set, not printing scripts – if you have to print them, do so on recycled paper. Use pdf files. As an actor, I like to use pdfs. Shuttling people around, get a low mileage vehicle and more fuel efficient shuttles, buy green energy, have efficient lighting in the production office. Really it’s as easy as checking out the EMA list.”

In addition to “Avatar,” “30 Rock,” the documentary “Gasland” and Begley’s “Living With Ed” took home top honors of the night.

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Ed, Avatar, 30 Rock, Disney, Bones Win Big At EMA Awards 2010

LOS ANGELES, CA, OCTOBER 16, 2010 – The Environmental Media Association awarded seven films and television programs for their outstanding contributions to environmental causes and green initiatives.  Avatar,’ ‘Bones,’ ’30 Rock’Recognized for Environmentally Conscious Programming Olivia Munn and Jason Ritter Hosted Exclusive Affair Attended by Eva Mendes, Natalie Portman, Jane Fonda, James Cameron, Ted Turner and more! Presented by Toyota and Lexus, the awards celebrated the organization’s 20th anniversary and were held Saturday, October 16, 2010 at Warner Bros Studios in Los Angeles.  The evening concluded with a rousing performance by Kenny Loggins – who had the entire audience singing along.

 

 

 

 

 

 

Winners for 2010 Environmental Media Awards are:

FEATURE FILM
Avatar (20th Century Fox)

James Cameron – Director / Writer / Producer / Editor

Jon Landau – Producer

Mauro Fiore – Cinematographer

James Horner – Composer

 

DOCUMENTARY

Gasland (HBO)

Josh Fox – Director / Writer / Producer

Trish Adlesic – Producer

Molly Gandour – Producer

Matthew Sanchez – Editor

 

TELEVISION EPISODIC DRAMA

Bones (FOX)

Hart Hanson – Creator

Dean Lopata – Writer
TELEVISION EPISODIC COMEDY
30 Rock (NBC)

Tina Fey – Creator / Writer

 

REALITY PROGRAM

Living with Ed (Planet Green)

Ed Begley Jr. – Protagonist

Bud W. Brutsman – Executive Producer

Joseph Brutsman – Executive Producer

 

CHILDREN’S LIVE ACTION

Lights, Camera, Take Action! Backstage with Disney’s Friends for Change (Disney Channel)

F. Michael Blum – Director/Executive Producer

Tracy Pion – Director

Lisa Poncino – Producer

Karen Inwood Somers – Producer

Anghel Decca- Cinematographer

Miriam Seger – Production Designer

 

CHILDREN’S ANIMATED

Handy Manny (Disney Channel)

Roger Bollen – Creator/Executive Producer

Marilyn Sadler – Creator

Rick Gitelson – Executive Producer

Stars in attendance included honorees

Jeff Skoll (Philanthropist/Entrepreneur) andTed Turner (Media Mogul); Eva Mendes (The Other Guys), Amy Poehler (Parks and Recreation), Aubrey Plaza (Parks and Recreation), Daryl Hannah (Kill Bill: Vol. 1, 2), Erika Christensen (Parenthood), Frances Fisher (Titanic), James Cameron (director, Avatar) and Suzy Amis CameronJane Fonda (Monster-in-Law), Jason Ritter (TV’s The Event), Jessalyn Gilsig (TV’s Glee), Joanna Garcia(Gossip Girl), Kathryn Morris (TV’s Cold Case), Katrina Bowden (TV’s 30 Rock),Lance Bass (TV’s Dancing With The Stars), Mark-Paul Gosselaar (TV’s Raising the Bar), Michaela Conlin (TV’s Bones), Olivia Munn (TV’s The Daily Show),Rosario Dawson (Percy Jackson And The Olympians), Sam Page (TV’s Mad Men), Sara Rue (TV’s Eastwick), Wendie Malick (TV’s Hot In Cleveland), Wilmer Valderrama (TV’s That 70s Show), and more!

 

 

 

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